Most Monash University libraries use the Dewey Decimal Classification scheme to organise books and journals. The most efficient way to locate material in the library is to use Search, however the following may be useful as a guide when browsing the shelves
| Number | Subject |
|---|---|
| 658.575 | new products |
| 658.72 | social media |
| 658.8 | marketing management |
| 658.802 | communication in marketing (marketing communication) |
| 658.827 | brand name products (branding) |
| 658.83 | market surveys (market research) |
| 658.834 | consumer behaviour |
| 658.8343 | market segmentation |
| 658.835 | market share |
| 658.84 | internet auctions (internet marketing) |
| 658.848 | export marketing (global marketing) |
| 659.1 | advertising |
Branding and sustainable
competitive advantage The Third screen
Enter subject terms in Search for an initial overview of the Library's holdings on a topic. Some Accounting-related subject terms are listed below. To search for specifically Australian information, add 'Australia' to the relevant subject term,
eg "Advertising" Australia
Check the records you find for other relevant subject or topic terms to search on.
Advertising
Consumer behavior
Consumers
Customer services
Market segmentation
Marketing
Marketing case studies
Marketing research
New products
Product management
Sales management
Social media
E-books
