Marketing: Browsing

Call numbers - browsing the shelves

Most Monash University libraries use the Dewey Decimal Classification scheme to organise books and journals. The most efficient way to locate material in the library is to use Search, however the following may be useful as a guide when browsing the shelves

Number Subject
658.575 new products
658.72 social media
658.8 marketing management
658.802 communication in marketing (marketing communication)
658.827 brand name products (branding)
658.83 market surveys (market research)
658.834 consumer behaviour
658.8343 market segmentation
658.835 market share
658.84 internet auctions (internet marketing)
658.848 export marketing (global marketing)
659.1 advertising

 

 

Branding and sustainable         
competitive advantage                        The Third screen

Subject terms for browsing the catalogue

Enter subject terms in Search for an initial overview of the Library's holdings on a topic. Some Accounting-related subject terms are listed below.  To search for specifically Australian information, add 'Australia' to the relevant subject term,
                        eg "Advertising" Australia

Check the records you find for other relevant subject or topic terms to search on.

Advertising
Consumer behavior
Consumers
Customer services
Market segmentation
Marketing
Marketing case studies
Marketing research
New products
Product management
Sales management
Social media

E-books

Measure what matters online tools for understanding customers, social media, engagement, and key relationships

High-tech,high-touch customer service