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Marketing: Databases

Key databases

Databases provide access to the contents of journals, books, reports, conference proceedings, theses, news, and others information sources. Most databases provide links to full text sources where the library holds a subscription. Content not available in full text online may be held in the library in hard copy.

Try the Business Source Complete and Factiva interactive tutorials by clicking on the Searching effectively tab.

Developing a search strategy

Planning your database search and interpreting the results is the key to finding the information you need.

Click the Searching effectively tab to learn via interactive tutorials how to convert an assignment topic into a successful search.

Company and industry databases

A range of specialist databases is available for researching specific companies and industries, including

For further details and resources go to the: