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Marketing   Tags: advertising, consumers, marketing  

A guide to locating resources for Marketing
Last Updated: May 2, 2012 URL: http://guides.lib.monash.edu/marketing Print Guide RSS UpdatesShareThis

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Pre reading for new students

Links to unit outlines are available  from the Faculty website at Unit Outlines

Link to Unit Outline Archive.

 

Getting started for new postgraduate students

This presentation was given at Orientation in February 2011

 

Scope

This guide will introduce you to resources in the Monash University Library for the theory and practice of marketing.

Related subject pages: Companies and industries

 

    Contacts

Contact librarians

Librarians can help you with:

  • how and where to start researching your topic
  • effective use of databases and the internet
  • finding and evaluating information
  • using the Library's collections
  • citing and referencing to avoid plagiarism
  • using EndNote

Learning skills advisers

Learning skills advisers assist students in improving their academic language and approaches to learning, including:

  • academic English
  • study methods and exam preparation
  • effective listening and note-taking
  • problem-solving and critical thinking
  • reading strategies
  • essay, report and thesis writing
  • writing for research projects
  • oral communication and presentation

iPhone Apps

These tools have been designed to be used on Smartphone, Tablets and iPods.  Some have versions for all three devices, others are designed for a specific device. These applications have not been developed by Monash University, they are third party applications that have passed their respective companies' testing.

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